2023 in review: Another year of growth for the Give A Little community

Donation revenues raised through the platform have

to .The platform also celebrated its , helping charities raise in December 2023 alone.

7,500 charities from churches and hospices to museums and fundraising led charities including the Eden Project and the British Red Cross have joined the Give A Little community since it launched in 2019 and

has been raised through the platform so far.

Below is a snapshot of 2023 in numbers to show how all aspects of the charity sector are embracing the need to move to cashless.

• Give A Little  welcomed

  3,788 new charities
  to the platform, which represented a
  23.9% increase
  year on year.

• Give A Little helped charities collect

  £14.3m in cashless donations
  , which is a
  76.7%
  increase
  year on year.

• UK Charities subscribing to Give A Little benefited from

  additional Gift Aid income of £765,280
  that they would not have received if they hadn’t enabled Gift Aid on their fundraising campaigns. 

• The average donation value for charities collecting card present contactless and Chip + PIN donations was

  £10.24
  and for those collecting online donations, it was
  £37.05

• Over 1.25m
  cashless donations were made through the Give A Little platform, which is an increase of
  76.4% year on year

• In

  July
  , the Give A Little community of charities raised a
  total of £20m
  since the platform’s launch in 2019. This significant milestone was achieved three times quicker than the previous milestone of £10m, which took three years to achieve and was celebrated in August 2022. It has taken charities just 11 months to double that milestone to £20m, which reflects the rapid growth in the nonprofit sector making the move to cashless fundraising with the platform

• In December, Give A Little had its

  biggest ever month
  , helping charities raise
  over £1.89m - which was a huge 82% increase year on year
  !

Grace Emmett, National Digital Giving Manager, Church of England: “We are now in our fifth year of working with Give A Little and they are an important supplier for digital giving. The Give A Little platform provides our parishes with a simple way of collecting contactless and online donations. The software is designed with the donor in mind, with valuable features such as Gift Aid and multiple donation values. We are pleased to continue to provide Give A Little Premium through the Parish Buying service during 2024 to our parishes, so that they have a range of ways to accept digital donations.”

Sophie Keeler, Programme Manager, Giving Platforms at Cancer Research UK: ‘Give A Little is a key part of Cancer Research UK’s cashless strategy and expanding programme of cashless options. A growing number of departments at CRUK are now using the platform, including our committees as well as our face to face fundraising and corporate partnership teams. We are looking forward to growing this revenue stream even further in 2024. The Give A Little team is great to work with and are always open to developing the platform to meet our needs.”

Mo Alam, Trustee, Dulwich Islamic Centre & Mosque: "I have been working with Give A Little since it started in my capacity as Trustee of a number of mosques in London. The team is great to work with and has given us a lot of support to help us get started. We use Give A Little's DIY approach and have created a number of fixed and portable cashless donation points, which are incredibly easy to use and we are very pleased with the fundraising income. It's great that Give A Little has now released Tap on Phone as that combined with contactless and online giving is an unbeatable package."

Ben Stewart, Give A Little MD: “It’s been a fantastic year for our community of charities who are reaping the rewards of adopting cashless technology. The numbers speak for themselves with significant growth in donation revenues as well as a record number of new charities joining. We would like to thank our community and partners including CollecTin, Payaz, SumUp and Stripe for their support and dedication to helping us make Give A Little the best it can be. 2024 is shaping up to be another big year and we expect to welcome even more charities having recently launched some highly requested new features and technologies including Tap on Phone, offline donations and recurring contactless donations.”

For more information about Give A Little, please visit

ENDS

Press contact, Give A Little Head of Marketing Communications: vicky@givealittle.co

Give A Little aims to be the most easy-to-use, flexible and affordable way for charities to collect donations in a cashless society. There are over 7,500 charities using Give A Little to collect cashless donations and the platform has helped them raise over £24,800,000.

The Give A Little software platform provides charities with a tool where they can create and customise fundraising campaigns that are displayed on donation stations for contactless donations, or on the web (including QR codes). It provides a way for charities to manage their donation stations, maximise revenues, run detailed reports (Campaigns, Gift Aid etc.), and manage users of their account such as admins, and volunteers.

The platform is designed to link and support an ecosystem of partners, including device partners (CollecTin and Payaz) and payment processors, to provide an extremely cost effective and robust solution specifically for charities. 

It’s our mission to to minimise the cost barrier for charities moving to cashless giving and to protect charities from the fast pace of technology change.