Give A Little community reaches significant milestone of £50m raised through the platform

This significant milestone reflects the continued rapid growth in the adoption of cashless fundraising within the nonprofit sector. 

It took the community of charities using Give A Little (established in 2019) three years to raise its first £10m. In 2024, the Give A Little community raised over £20m in 12 months alone, taking the total raised to £50m, which illustrates the speed of adoption.

The platform also celebrated its

, helping charities raise over in December 2024 alone.

Charitable organisations joining the Give A Little community in 2024 included many well known charities including the Stroke Association, Cash for Kids, Wales Air Ambulance and the Pets at Home Foundation.

2024 in review: Adoption of contactless donation technology continues to soar.

Below is a snapshot of 2024 in numbers to show how all aspects of the charity sector are embracing the need to move to cashless.

• In December, Give A Little had its

  biggest ever month
  , helping charities raise
  over £2.9m - which was a 53% increase year on year

• Give A Little welcomed

  3,758 new charities
  to the platform

• UK Charities subscribing to Give A Little benefited from

  additional Gift Aid income of £1.1m
  that they would not have received if they hadn’t enabled Gift Aid on their fundraising campaigns. 

• The average donation value for charities collecting card present contactless and Chip + PIN donations was

  £10.24
  and for those collecting online donations,
  £34.26

• Over 1.9m
  cashless donations were made through the Give A Little platform, which is an increase of
  52% year on year

,

“We are now in our sixth year of working with Give A Little as strategic partners and they continue to be an important supplier for digital giving. We are proud of the work we have done together and it’s fantastic to celebrate this significant £50m milestone with the platform’s community of charitable organisations.”

,  

“It’s great to hear that the Give A Little community of charities has raised an incredible £50m through the platform. Give A Little has been a key part of Cancer Research UK’s cashless strategy and expanding programme of cashless options for the past four years. The platform is successfully utilised across a number of our fundraising streams including face to face, major donors, corporate partnerships and community, and adoption is continually growing. The Give A Little team is great to work with and are always open to developing the platform to meet our needs.”

,

“We joined the Give A Little community in 2024 and it’s really apparent that the platform is all about charities - you can feel and sense that the heart of the organisation is in the right place. It really shone through when I was doing my research and it’s clear that the team wants to listen to charities to help develop the platform. I’m really enjoying being on the journey and to celebrate being a part of this amazing £50m milestone!”

,

“It’s been another fantastic year for our community of charities with more being raised through our platform than ever before. We are committed to making the platform even better with exciting and innovative new features coming this year. We would like to thank our community and partners including CollecTin, Payaz, SumUp and Stripe for their support in helping us make Give A Little the best it can be.”