2022 in review: An impactful year for the Give A Little community

The adoption of cashless giving is growing at break-neck speed and 2023 is shaping up to be just as big if not bigger with lots of exciting plans and new features on the horizon.

Here is a snapshot of 2022 in numbers to show how all aspects of the charity sector, from churches and hospices to museums and fundraising led charities, are embracing the need to move to cashless.

In 2022:

• We welcomed

  3,000 new charities
  to the platform, that’s a 50% increase year on year.

• We helped charities collect

  £8m in cashless donations
  - that’s an incredible 95% increase year on year.

• UK Charities subscribing to Give A Little benefited from

  additional Gift Aid income of £520,500
  that they would not have received if they hadn’t enabled Gift Aid on their fundraising campaigns. 

• The average donation value for charities collecting card present contactless and Chip + PIN donations was

  £9.69
  and for those collecting online donations, it was
  £38.47

• Over 700,000
  cashless donations were made through the Give A Little platform, which is an increase of
  136% year on year
  , which shows how quickly adoption is growing

• We also celebrated a number of key

  milestones
  in 2022 including 

  • helping charities raise a total of £14m since our launch in 2019

  • achieving our first £1m month in December 2022 

Nicolas Jenni, National Procurement Officer, Church of England:

“We are now in our fourth year of working with Give A Little and they are an important supplier for cashless giving. The Give A Little platform provides our parishes with a simple way of collecting contactless and online donations. The software is designed with the donor in mind, with valuable features such as Gift Aid and multiple donation values. We are pleased to continue to provide Give A Little Premium through the Parish Buying service during 2023 to our parishes,  so that they have a range of ways to collect digital giving, with the lowest possible fees.”

Sophie Marshall, Programme Manager, Giving Platforms at Cancer Research UK:

‘Give A Little is a key part of Cancer Research UK’s cashless strategy and expanding programme of cashless options. A growing number of departments at CRUK are now using the platform, including our committees as well as our face to face fundraising and corporate partnership teams. We are looking forward to growing this revenue stream even further in 2023. The Give A Little team is great to work with and are always open to developing the platform to meet our needs.”

Abigail Lester, Digital Platform & Integration Manager, Engagement Systems, Oxfam:

‘It’s been great to work with Give A Little over the past year and we are really pleased with the results so far. Our face to face fundraising teams have had a real morale boost since adding the ability to collect one-off donations for donors who are unable to commit to a recurring gift, and they are really happy with the average donation value. We are planning to expand the use of the platform this year into pop up shops and festivals and are also working with the Give A Little team on integrating into our CRM, which is exciting as it means we’ll be able to take donors giving contactless donations onto our giving journey.” 

Ben Stewart, Give A Little MD:

‘We would like to thank all the charities in the Give A Little community and our partners including CollecTin, Payaz, SumUp and Stripe for your support and dedication to helping us make Give A Little the best it can be. We are committed to developing the platform so charities can keep up with the ever changing technology driving the payments industry so they can continue to collect donations and carry out their vital work while driving down costs.‘

If you are not part of the Give A Little community yet (and don’t forget we are open to a broad range of organisations who are raising funds for charitable purposes including corporates, councils, Community Interest Clubs, Community Amateur Sports Clubs and more),