Making the most of Giving Tuesday
#GivingTuesday as it’s largely known, first took place in the UK in 2014. Since then, it has grown thanks to the power of social media and the shared desire to make a positive impact on society.
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It follows the well-known shopping extravaganzas of Black Friday and Cyber Monday, serving as a reminder that the holiday season is not just about consumption and spending, but also about generosity and compassion.
It is a day for charities to shine, to promote their causes and take the opportunity to bring in additional income.
Like most campaigns we’d always suggest you start early and plan ahead. Successful Giving Tuesday campaigns require careful planning and preparation and it’s important to set clear goals and objectives. Determine how much money you aim to raise and what specific projects or initiatives the funds will support.
However, if you’ve not done this, don’t worry, all is not lost!
If you have a little bit of time, you can still get something set up very easily. If you have contactless devices sitting in a cupboard (we know some of you do!) then get them out for Giving Tuesday!!
Here we share some tips on using Give A Little for #GivingTuesday -
One of the most important tools in a charity's arsenal is storytelling.
Share compelling stories about the individuals or communities your organisation serves. Highlight the impact of past donations and demonstrate how contributions on Giving Tuesday will make a difference.
Use elements such as videos and images in your Give A Little campaigns to create an emotional connection with potential donors.
Make it easy for donors to contribute by providing various donation options for different settings, including online fundraising webpages, QR codes and contactless donations.
Both online fundraising pages and QR codes can be shared via social media and email, giving a wider reach, and contactless devices make the donation process quick and easy in person.
With Give A Little, you can collect Gift Aid declarations and marketing opt-ins, growing your supporter base.
Your existing supporters and volunteers are a valuable resource on Giving Tuesday. Reach out to them with personalised messages and updates about your campaign.
Encourage them to become ambassadors for your cause by sharing your campaign on social media and with their networks.
If they have time to give, provide them with a contactless device to make the collection easy and secure - no bags or buckets of change to carry around. You can invite as many volunteers to your Give A Little account as you need so that they have their own login information and you can also track how much each has raised through our user report.
See how to
Consider reaching out to businesses, retailers and corporate supporters you’ve worked with before who have a connection to your cause or are local to you.
Ask a business if they can do some staff fundraising, a supermarket if you collect donations, a retailer or office if they can display posters or display a contactless donation device.
Joint and co-branded campaigns on Give A Little can be great in generating support.
Read how
Don't forget to express your thanks to donors and supporters. As a social media heavy event, #GivingTuesday is a great opportunity to create social content on the day. Shout outs and thank yous alongside updates on money raised can create a real buzz.
If you have collected marketing opt-ins, send thank you messages promptly and let donors know how their contributions will be used. Showing appreciation not only strengthens donor relationships but also encourages repeat giving in the future.
We hope that's given you some ideas.
If you get out and about with your contactless devices on Tuesday 28th November for #GivingTuesday, we’d love to see your photos. Please tag Give A Little when you share on social media.
The Chartered Institute of Fundraising have put together a fabulous Giving Tuesday
Good luck!
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